When you're looking for a product or service what do you do?
You search on Google. You do it as a consumer and you do it at work when you're looking for B2B suppliers too. Your customers do it too. But, on average, 92% of them don't go past the first page of search results. If you're not on the first page for the popular keywords then you're missing out on most of the market.
Do you know how many people visit your website?
If you don't then you should. The level and trend of website visitors is a vital business KPI. If you're not ranking on page 1 for the right keywords and you're not running paid Ads then your website traffic is probably very low.
Increasing website traffic levels should bring a corresponding increase in inbound enquiries or online sales. However you should also read the next section...
Do you know what your website conversion rate is?
The more people that visit your website the more enquiries (phone calls, contact form submissions etc) you'll get. If you have an online store then you should see a corresponding increase in online sales. But results depend on your website's "conversion rate" - the percentage of enquiries/orders you get per 100 visitors.
Why is the conversion rate critically important?
If your conversion rate is poor then efforts to drive visitors to the website will yield low results. A 1% conversion rate means you must bring 100 people to your website to get an enquiry or sale. At 5% you only have to bring 20 people.
Improving your website and its user-experience, as well as adding the right calls-to-action, can significantly improve your conversion rates leading to more returns from the same number of visitors.
We bring more people to your website by improving your rankings for popular keywords. This is what is known as an SEO campaign - we work behind the scenes to optimise your website for search engines and improve your "profile" elsewhere on the internet
Sometimes hitting the first page of Google is not realistic; or you're a startup and you need enquiries now... The answer is advertising. We can run digital Ad campaigns on Google, Facebook, Instagram and others to bring more potential customers
The better your website is in terms of design, user experience, and "Calls-to-Action" then the more results you'll get from the people that visit your site. We'll redesign or improve your existing site to milk more conversions out of existing traffic levels
Get one of the best-looking and performing sites in your industry; that drives conversions
Get page 1 Google ranking and bring more people searching for your wares to your site
A 12 Keyword SEO Campaign will bring more people to your website and a website redesign will improve your conversion rates - our dual formula for growing your business online
Get both and save $100/month!
Ready to get aggressive? Get everything above and dominate your market online! We'll build you a best-in-class website that sets you apart from the competition, we'll manage and update it, we'll get you the best possible ranking on Google and run multiple Ad campaigns to drive additional sales